Anybody with a Facebook has taken notice to the steady stream of drama on their news feed. From the vague status updates about personal issues, to the dreaded “it’s complicated” relationship status. As it turns out, multi-billion dollar companies don’t act much differently, as General Motors and Facebook seem to be on speaking terms once again after a brief breakup.
GM announced in May that it would stop advertising on Facebook mid-year after reviewing their marketing expenses. And though the company spent a reported $10 million (a fraction of the about $1.8 billion GM fronted for U.S. advertising in 2011) on paid ads on Facebook last year, the company griped that the ads weren’t working. Another unexpected cut from GM happened to be Super Bowl advertising.
The negotiations reportedly reach the top, as both Facebook Chief Operating Officer Sheryl Sandberg and GM Chief Executive Officer Dan Akerson are involved in the talks, which are currently doing their best to be kept under wraps. According to a Bloomberg source, GM is willing to reconsider Facebook ad spending if there’s a more effective return on the investment.