Things in Britain’s Barclays Premier League are about to feel a little awkward, as two rival soccer (or football, if you prefer) clubs will sport the same official automotive partner in Chevrolet. At first it was just Manchester United, but recently Chevy has announced that it will share allegiance with rival team, Liverpool F.C.
The partnership runs to the end of Liverpool’s 2015/16 Barclays Premier League and European campaigns, and includes visibility for the brand at Anfield, Liverpool’s home turf, editorial opportunities within the team’s well-followed print and digital publications and fan sites, and player appearances for commercial opportunities.
Chevrolet is also an official sponsor for the Club’s Pre Season Tour, which recently wrapped up with a record of 1-1-1, having played games in Toronto, Boston and Baltimore.
Did this soccer deal have anything to do with Joel Ewanick’s ousting as GM’s chief marketing officer? Nobody is really talking, but it definitely fits in well with other controversial marketing moves of recent memory that Ewanick signed off on.