Not happy with a new Chevy? Return it.
That’s the bottom line to Chevy’s new Love it or Return it guarantee that begins today at dealers across the United States. The program consists of two aspects:
- “Love it or Return it” – a vehicle return program on every new 2012 or 2013 model year vehicle purchase. Customers can return vehicles bought during the program with less than 4,000 miles driven and no damage, 30 to 60 days from the purchase date.
- “Total Confidence Pricing” – all 2012 model year Chevrolets will be offered at special preferred prices in addition to all current vehicle-specific incentives. In other words, the price you see is the price you pay.
The Confidence Program builds on the already-impressive Chevrolet momentum of record-breaking sales around the world, a complete transformation of its product line, and an improved dealer experience with new showrooms and staff that is more highly trained to deliver a greater level of customer service.
Love it or Return it is similar to the Satisfaction Guarantee introduced by General Motors as it exited bankruptcy in 2009, albeit now with a much stronger lineup. In addition, Satisfaction Guarantee, which saw less than 200 cars returned, applied to all GM brands and vehicles while the Chevrolet Confidence Program is specific to, you guessed it, Chevy.
The GM Authority Take
Finally, a bold new way to stand behind the new world-class Chevy vehicles. We can’t open our arms any further in welcoming the Chevrolet Confidence program and tip our hats in the general direction of the fine ladies and gentlemen at General Motors for introducing it.
But we have to point out that Chevy’s record-breaking global sales in 2011 trailed Toyota’s global sales results by nearly half, with Toyota moving upwards of 8 million vehicles to Chevrolet’s 4.76 million… which is not to say that Chevy isn’t on a roll; in fact, GM’s increased emphasis on the Bow Tie as its global value brand should boost sales to Toyota-like levels in the near future.