The second episode of Cadillac’s ATS launch campaign takes place in the Atlas Mountain Road in Morocco. And while the first episode, which took place in Patagonia, was all about machine vs. the wind, this second episode is all about machine vs. mountain.
The crew sets out to take 100 hairpin corners in a matter of 3 minutes, putting the ATS’ optional front Brembo brakes to the ultimate test all while facing the possible life-changing consequences of not being precise with the steering, brakes, and accelerator. The end result is 100 turns and a maximum ATS speed of 55.75 MPH in a total time of 3 minutes and 19 seconds:
And don’t you love the fact that the ad mentions “meeting with the locals” as well? Because luxury isn’t all about vroom-vroom, it’s also about culture… obviously.