The highly-anticipated Cadillac ATS has commenced production at the Lansing Grand River assembly plant in Michigan, finalizing a colossal global design and development project that finally positions Cadillac in the most significant global luxury segment. In order to commence production, the plant — which currently builds the CTS sedan, wagon, coupe and the high-performance V-Series variants of each — has undergone a $190 million upgrade and added a second shift that resulted in the creation or retention of 600 jobs, bringing total plant employment to 1,643 salaried and hourly employees.
Built on an all-new lightweight rear wheel-drive vehicle architecture known as Alpha, the ATS takes Cadillac into the highest volume category in the luxury automotive market traditionally dominated by the BMW 3 Series and Mercedes-Benz C-Class. U.S. Cadillac dealerships will begin receiving the ATS in August while exports to international markets will begin later in 2012. The ATS will hit the TV airwaves during the Opening Ceremonies of the Summer Olympics on Friday as part of its launch campaign.