Chevrolet is targeting frugal first car owners with vehicles like the $13,865 Sonic and the smaller, cheaper $12,245 Spark when it launches later this summer. For that amount of greenbacks, drivers can get 40 mpg, 10 airbags, the assurance of a warranty, and modern amenities like Chevy MyLink. And unlike other vehicles this small and affordable, air conditioning is standard.
On the flip side, buyers could own a used vehicle for that kind of money. Perhaps a car from a more premium brand such as an Audi A4 (if it’s old enough), or something bigger and more cozy like a used Chevy Malibu. But if you had to pull the sales trigger, what would be your aim? The economical new Chevys? Or something else?