Opel has unveiled that its upcoming Adam city car will not be offered with a traditional trim level hierarchy, according to the third installment of the Opel Adam comic. Instead, the car will offer three “moods” including funky, elegant, or sporty — officially called Jam, Glam, or Slam, respectively. In other words, buyers will be able to buy an Opel Adam Jam, Adam Glam, or Adam Slam.
Additionally, the official Adam comic revealed that the minuscule car will have its name written out on its C-Pillar, rather than on its trunk/boot lid — as is the case with most cars today. Catch the third edition of the comic for yourself (in PDF form) right here, complete with some fun words about what Opel founder Adam Opel would have thought of the car’s name.
The GM Authority Take
The team in charge of Adam marketing is trying something different by not offering a normal set of trim levels, and we would like to tip our hats in their general direction for doing so. And did we already mention that we’re huge fans of using the comic as a marketing tool? If so, our apologies.