Holden, GM’s Australian division, sold 9,017 vehicles, good for a 9.4 percent market share, in May. The company earned 9.6 percent market share the previous month of April.
The special edition Thunder Ute, which adds alloy wheels, satellite navigation, leather seat bolsters, and iPod compatibility at no extra cost, sold 817 units. With 2,860 units sold, the Cruze was the brand’s top-selling model during the month, followed closely by the Commodore at 2,521. The Captiva crossover, including the 5- and 7-passenger versions, moved 1,385 units.
Unfortunately, stock shortages of the Colorado and Barina (Sonic/New Aveo) limited Holden’s total sales potential, with the Barina selling 1,000 units (including hatch and sedan); even still, this represents the nameplate’s best May results since 1996.
“The new-generation Colorado is only days away and we can’t wait to start delivering the first cars to customers in the coming weeks”, said Holden Director of Sales Philip Brook. “June is historically one of the strongest months of the year, and we hope to post some solid results helped along by a number of compelling offers we’ve got available in the marketplace”, he continued.
For instance, the 3-2-1 sales campaign offers clients three years of extra free roadside assistance, two years extra of free factory warranty, and their first standard service free of charge.