Given that the upcoming Chevy Trax subcompact crossover will be a vehicle sold around the world (except for the U.S.), General Motors is dispersing the various necessary engineering and testing work across its various global operations units, representing a global collaborative effort of bringing the small CUV to market.
For example, Australia’s Holden is involved in engine and transmission calibration for the vehicle. “We are working closely with the homeroom on global calibration work and of course making further refinements to ensure Trax will be well suited to Australian roads and conditions when it arrives next year”, said Holden’s Director of Powertrain Engineering Simon Cassin. The Trax will be sold in Australia as a Holden.
A GM Authority source familiar with GM’s vehicle development processes described GM’s ability to spread its engineering work around the world as a significant advantage not shared by competitors, where national subsidiaries/arms are no more than marketing, sales, and after-purchase support centers for the country/region in which they’re located. “Holden corporate might as well be called GM Australia. The team is very knowledgeable and helpful and can be trusted to properly execute the tasks assigned to them using The General’s new global development tools,” explained the source.
The GM Authority Take
We already knew that GM’s Australian operations did more than run plants while selling, marketing, and providing support for the vehicles sold in the country — a not-insignificant competitive advantage. Perhaps GM should use that additional development expertise with crafting a high-performance variant of the Cruze, which is slowly sliding down the sales ranks in the U.S. And if you live in the land of Oz, don’t be surprised to see Trax prototypes rolling around Holden’s providing grounds in the next several months.