General Motors Trademarks “Electra”
11
On June 5, 2012 General Motors filed for a trademark for the word Electra. The word mark is for goods and services, including “Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof” and shows a current and original filing status of 1B.
GM used the Electra name on a range of full-size premium Buick vehicles between 1959 and 1990; the name was then succeeded by Park Avenue. So assuming that The General plans on using this name in a production car, do you think this is for Buick’s flagship sedan, an electric vehicle, or for a coupe — assuming that this will be for a Buick at all. Sound off in the comments!
Share
I think it could be both, electric and flagship. Who says they are mutually exclusive?? Look at what Cadillac did with the Seville in the 70s? It turned Cadillac on it’s head by making the, at the time, smallest Seville the most expensive and making it the “halo” car. I think Buick could do that with this.
The next Buick Full-Size car needs to be named Roadmaster
because the Roadmaster deserves another chance. 
Maybe the Electra is the sister vehicle to the impala?
I would think an EV. Maybe the first mainstream full size EV.
I just couldn’t imagine Electra being used for a gas full size rather than LeSabre, Lucerne, Roadmaster, Park Avenue, or Century.
Yes! The Buick Electra should be the Voltec platform in a larger body. The Volt shares the same Buick Verano platform, so the Electra can be in a LaCrosse sized body. It will fit between the Chevy Volt and the new Cadillac ELR.
I’m hoping GM makes Buick version of a Pontiac Solstice/Saturn Sky type of car, maybe on alpha. A turbo 4 or an EV would be slick.
Fantastic! I believe the Buick Electra will be revived as a plug-in 4 mode hybrid on the Epsilon II platform. Look for it in late 2015, perhaps with a 4 mode Malibu variant. But we can all wish for what we electron-heads have suggested for years now – that GM spread the Voltec development costs around by marketing a more luxe version as a Buick Electra.
Perhaps our boys at GM have been listening all along?
We can hope!
I think this is an attempt to keep the name from reverting to public domain (like the recent filings for Regal Grand National and GNX) and not an indicator of a future product. Last time I checked, Buick dealers vetoed a RWD sedan a few years ago (admittedly before the bankruptcy), and I honestly doubt things have changed.
iI think the buick electra should be on a super epsilon-eco platform and be the same size as the xts.
I think the future ful-size buick electra should have a 2.5 litter ecotech engine with an electric motor connected to it …so it would be half gas half eletric —so the electric motor can produce half of the engines power.
the buck electra can be part voltic part eASSEST