On June 5, 2012 General Motors filed for a trademark for the word Electra. The word mark is for goods and services, including “Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof” and shows a current and original filing status of 1B.
GM used the Electra name on a range of full-size premium Buick vehicles between 1959 and 1990; the name was then succeeded by Park Avenue. So assuming that The General plans on using this name in a production car, do you think this is for Buick’s flagship sedan, an electric vehicle, or for a coupe — assuming that this will be for a Buick at all. Sound off in the comments!