Once upon a time, there was a female superhero named Electra. She came in the form of a massive Buick that was sold to consumers since the late ’50s. Now, her reincarnation may come in the form similar to a very familiar superhero — the Chevy Volt.
Here’s what we know: General Motors once again trademarked the name Electra in a vehicle category of some sort. The name was last used in 1990, and hasn’t been seen on a model since. Back then, the Electra was a far cry from something that can harvest energy from a three-prong outlet. But these days, the Electra moniker sounds like a perfect fit for a vehicle with a Voltec powertrain. Secondly, this isn’t the first time a Volt-related Buick was thought to be in the works. But there’s still no official word on the matter, and sources have not confirmed anything to us one way or the other.
There’s also the Chinese factor to consider. Since Buick is a respected name in China, and is gaining respect once again in the U.S, the would-be Electra may pose itself as a premium Volt option for those with a bit of extra cash. The Buick brand in China outsells the stateside one 4:1, so the Electra would more than likely be sold there as well. A premium model with a Voltec powertrain would also help with economies of scale, as its inevitable $40,000 price tag wouldn’t be unreasonable for a Buick.