Back in May of last year, the Chevy Cruze sold an impressive 22,711 units in the U.S. market. In fact, the month before that, the compact Chevy had the second-highest market share, moving 25,160 units, only 1,738 units behind the first-place Honda Civic. This year, however, Cruze sales tell an entirely different story.
In May of 2012, the Cruze dropped to fourth place among its direct rivals, trailing the Toyota Corolla, Honda Civic, and Ford Focus; what’s perhaps even more concerning is the fact that the Hyundai Elantra has been consistently nipping at the Cruze’s heels:
Compact Sedan Sales - USA - May 2012
|Model||May 2012||May 2011||Percent Change||2012 YTD|
Coincidentally, the Cruze is the only vehicle in the list to not offer a coupe, hatchback, or wagon variant in the States. Will the upcoming mid-cycle refresh that’s expected for the 2013 model year reverse the Cruze’s slipping sales trend? Let’s discuss in the comments.