The Chevy Volt is kicking gas and tacking names; names of new customers, that is. Sure, the extended range EV isn’t selling in monstrously high volumes (just yet), but it’s bringing new customers to Chevrolet by the dozen.
Consider this: the Toyota Prius, Toyota Camry, Honda Civic, and BMW 3 Series are the vehicles most often traded in by Volt buyers. Not only that, but about 7 in 10 Volt buyers are new to Chevy.
“I owned a Prius for six years and loved it. I was one of the first to sign-up for the plug-in (version),” said Steve Glenn of Santa Monica, California. “While I was waiting for it to ship, I learned that the Volt would qualify for the HOV stickers, so I did a test drive. I fell in love then. It’s faster, better appointed and gets far better gas mileage than the Prius (or the plug-in). I’ve driven it over 1,000 miles and I’ve only used five gallons of gas.”
Not only is the Volt attracting customers who may not have considered a Chevrolet vehicle in years, but Volt owners are also extremely satisfied with the vehicle — with 93 percent stating that they would buy the car again.
“With new customers coming to the brand because of the Volt, our dealers have a great opportunity to establish lasting relationships and introduce them to our entire Chevrolet product line up”, said Volt marketing manager Cristi Landy.
The GM Authority Take
We already knew that the Volt is an excellent vehicle — and these highly positive statistics don’t surprise us in the least. In fact, they mirror the very favorable numbers seen by the reborn Buick brand, as well. Now if only more car buyers would open their eyes to the innovative vehicle that is the Volt, maybe then it would see significantly higher monthly sales figures… in time.Google+