Ever since we got word that the all-new, second-generation Chevrolet Colorado will only make its way to North America in approximately two years, we’ve been receiving a plethora of comments and emails about why truck fans are in for such a long wait. So to shed some light on the issue, we asked around the industry and came away with several interesting details.
Simply put, the trucks are not here right now due to the incomplete nature of the tooling process at the Wentzville, MO plant as well as several factors related to certification of emissions of the truck’s engines.
Currently, the Colorado is manufactured at the Rayong plant in Thailand for markets outside of North and South America. Manufacturing at this plant has been planned all along, with the intent of making Rayong the manufacturing hub for all markets outside the Americas. These plans date back to 2009, according to sources. The story, however, seems to be very different when it comes to North America.
While we couldn’t pin down an exact date, we were signaled to believe that the Colorado was not planned for the North American market until the summer or fall of 2011. This would explain the reason for the long lead time for completing the tooling process at Wentzville.
Add to that the fact that building a vehicle in a different country necessitates a new set of suppliers, partners, and logistics processes, and the new Colorado’s absence from the U.S. and Canada isn’t that surprising after all. But we do have to wonder why GM management took so long to decide whether or not to bring the new mid-sized truck to the New World… because at the end of the day, it was this delay in approving the vehicle for North America that has led to the current state of affairs. And with Ford and Dodge/Ram having withdrawn from the midsize segment, let’s hope Toyota and Nissan don’t dominate what’s left.
Ask and you shall receive, Wayne S.