In the never-ending battle for king of the sales hill, Toyota recently delivered a blow to GM strong enough to win the title of Q1 automotive global sales leader for 2012. With a global growth of 18 percent selling 2.49 million vehicles in the first quarter, Toyota barely edged The General’s 2.28 million global sales. The silver lining for the GM faithful is that Chevrolet continues to swell globally, and set a global sales record in the same time frame.
Toyota’s secret? It could be the new Prius c, which is currently the fastest-selling vehicle in the United States. When a car costs a mere $18,950 and gets 53 mpg in the city, there’s not really anything in the industry that can match that appealing combination. GM probably observed this newfound phenomenon for itself, and we hope will counter with a comparable or better offering.