Rugby is one of those few sports where you could lose a section of your ear and play will continue without pause. But it’s so much fun. And so are the parties that follow. But regardless if the sport is a tad too extreme for most American tastes, it’s huge in the UK, and Chevrolet is looking to tie in with the culture, albeit in a strange way.
See, Chevrolet is asking how many rugby players can fit inside its Aveo — or what Americans may know as the Sonic — and whichever team crams in the most chums that scrum by the end of the year will win a whole lorry full of new equipment.
Teams: crouch, touch, pause, engage (in piling in the Aveo)!