Sources familiar with the ongoing efforts say the automaker has been conducting private viewings of the vehicle for the last several months where the automaker records (in video) the reactions of North American-sourced focus group attendees to seeing the Cruze hatch, which is shown in the globally-refreshed 2013 model year and sale-ready form. So far, the 5-door compact has received “very positive” remarks from the private showings of the vehicle, with the car’s handsome styling, practicality, and safety being highlighted as the most attractive attributes — according to the sources.
Chevrolet currently sells the Cruze hatchback in Europe alongside the sedan and wagon counterparts, but only offers the sedan in North American markets. Last year, GM Authority was first to report that the Cruze hatchback was to begin production at the Lordstown, OH plant for North American markets. Since then, however, The General has not publicly disclosed plans to bring the model to the United States or Canada — and several reports have contradicted the hatchback’s Stateside arrival.
The GM Authority Take
Contrary to what previous reports may have said, it’s clear that The General is still weighing its options as they relate to market acceptance and demand of the Cruze Hatch. Given that almost every single Chevy competitor already offers a five-door hatch variant of their compact vehicle, we still think it’s silly to not offer the hatch in the States.