Cadillac has announced pricing for the highly anticipated, incredibly crucial addition to its lineup, the 2013 ATS sport sedan. A base MSRP of $33,990 puts the ATS in the dead center of compact performance sedan starting prices. For the record, the current BMW 3 Series starts at $34,900, the Mercedes-Benz C-Class at $34,800, the Lexus IS at $33,595, and the Audi A4 at $32,500.
The ATS’ 202-horse, 190 lb-ft 2.5L base Ecotec four cylinder may not be as powerful as the 240-horse base engine from BMW, but it’s essentially even with the base offerings from Mercedes, Lexus and Audi, while being significantly lighter than all of them. And let’s face it, most luxury sedan owners are far from hardcore, and not everybody wants 272 horsepower out of the gate. Also important is the fact that Caddy anticipates “well over 30 mpg” for the ATS.
For an ATS equipped with the mid-range 2.0L turbo, consumers will find that the 272-horse, 260 lb-ft variant will start at $35,795 including destination; the powertrain will offer automatic and manual transmissions, along with either rear or all-wheel drive. However, it’s tuned to run on premium. Topping the range will be the ATS equipped with the familiar and powerful 3.6L LFX V6 block, producing 321 hp and 274 lb-ft of twist in this application, starting at $42,090. This range-topper has been hailed among Cadillac insiders as an absolute blast to drive, be it with
a standard transmission and old-fashioned rear-wheel-drive, or a sophisticated torque-vectoring all-wheel-drive system. A paddle-shifting six-speed automatic will be the only transmission available at launch. For those that were hoping for a V6 manual, at the moment, no dice.
0-60 acceleration time for the V6 variant is expected to be somewhere in the five-second window. If it can beat the Lexus IS350’s official time of 5.6 seconds, and the BMW 335i’s time of 5.4 seconds, it would be the segment’s new leader. However, we’d like to see if the Cadillac ATS team was able to get the speed down to under five seconds, the territory of the $47,300 Audi S4.
Lastly, 410 new employees have been hired at Cadillac’s Lansing, MI Grand River plant where the ATS will be assembled. A total of 600 new employees are expected to be part of Cadillac’s $190 million investment in the facility.