The all-new Chevy Colorado, which is due to arrive in the U.S. in about two years for production in Missouri, has been on sale in Latin America for the last several months. And while that’s nothing new, what may surprise you is the fact that the GMI700-based truck is leading a life of duplicity, wearing the Colorado nameplate in North America, Asia (Thailand), and Oceanina while sporting the S-10 name in Latin America and elsewhere.
The Latin American-market S-10 offers buyers a choice of two cab configurations — a single- and double-cab — as well as three trim levels — LS, LT, and LTZ. Two four-cylinder engines are on tap, the 2.4 liter “FlexPower” — good for 141 hp and 161. lb.-ft. of torque — and the 2.8 liter “Turbodiesel” that makes 180 horses and a respectable 325 lb.-ft. of twist. The 2.4 is only offered with a 5-speed manual transmission, but the turbo diesel can be had with a 6-speed automatic or the 5-speed manual.
In Brazil, the S-10 has a starting price of R$ 58,868 (Brazilian Real) — which converts to $32,000 using current exchange rates. It joins the the smaller car-based Montana, which has a starting price of R$ 32,546, or $17,695.
And even though the new Colorado is a distant reality for North America, our question is simple: should it retain the Colorado name or switch to S-10 when it becomes available in the U.S. and Canada in the next couple of years, as has been implied? After all, the S-Series had a long and rather successful past in North America, where it spanned two generations from 1982 to 2004 before getting replaced by the Colorado.