Chevrolet Breaks Q1 Global Sales Record
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Chevrolet continued to outpace its competitors on a global scale through the first quarter of 2012, selling roughly 1.18 million vehicles and growing 6.5 percent overall — the sixth consecutive record-breaking sales quarter for the brand. Its global market share now stands at 6.3 percent.
The vehicle leading the charge is none other than the Cruze, selling more than 180,000 in the first quarter, a near 20 percent increase over 2011, making it the best-selling Chevrolet nameplate around the world thanks to its availability. Notably, demand continues to swell for the 2012 Aveo/Sonic and 2013 Malibu across the globe.
Chevrolet’s best-selling country continues to be the United States by a wide margin, where it sold 448,000 vehicles during Q1 2012, an increase of 7.6 percent. In a distant second is China, selling around 162,000 units — which is also a record for the market — and a growth of 1.4 percent. Brazil sold 137,000 Chevys as sales were down 4.2 percent. Chevrolet Europe continues to grow, however, selling 55,104 units and growing 7.8 percent. Chevy also saw success in Mexico, selling around 42,000 units and swelling 14.2 percent. Lastly, another significant market for the bowtie brand is Argentina, spiking upwards 21.5 percent and selling 41,500 units.
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This is where being able to count Holden sales would be advantageous… But since Holdens aren’t badged as Chevys (even though most Holdens are Chevys), the Bow Tie can’t pencil in more sales success.