When we first published the Chevy Sonic street art project — the one that places robotics inside the car to create graffiti-like murals — was such a huge undertaking… but it was. And this video shows just how much planning, programming, configuration, and installation went into making the first video the extraordinary success it was:
Now, who’s glad they covered up the Sonic during that messy painting process so as not to get paint on the car? This guy!
PS: this is one type of marketing method to attract a new crowd to Chevy… and perhaps to cars in general… don’t you think?