Ever heard of the Asian delicacy dragon fruit? If so, you have great taste — as “famous chef” Ted Allen briefly communicates mentions to the couple at the market.
The ad comes to an end with the following tagline: “Unexpected pleasures are the best part of life. Why not drive one every day?”
The GM Authority Take
A very good branding piece. Notice how the actors are somewhat “young-looking” and the overall flow of the clip is tasteful? It’s all just a part of Buick’s effort to change that somewhat negative public perception of the brand and its products being for the elderly.