If you haven’t yet read our piece outlining the problems faced by GM in Europe, then you’re missing out. But perhaps the best explanation of GM’s decision to shutter two of its European plants in 2015 came from CEO Dan Akerson during a conference call with reporters earlier this month:
“We have to match capacity with demand, and demand has been falling.”
Looks like The General will end up importing Opels and/or Vauxhalls from Mexico, Korea, and China to make up for the lost capacity when the market returns to “normal” levels (most likely around 2016). But will this have any ramifications on the public image and perception of Opel or Vauxhall, especially after this commercial?