Chevrolet may have only sold 206,000 vehicles in Europe last year, but it hopes to reach up to 1 million units by 2015. And looking at the building momentum from recent years gone by, it all seems very possible. Oppositely, Opel and Vauxhall’s troubles are well documented, and at this point it’s not about sales, but merely crawling out of the red. At the same time, Chevy has yet to achieve the levels of popularity that the two home-grown brands still fall back on. Chevy sold just 20 percent of Opel’s total volume last year, according to MSNBC.
Is there room for all three brands to coexist in such a saturated market? Maybe by means of a fruitful relationship with the Peugeot business deal it’s possible. But analysts believe there’s more to it than that.
Jim Hall of 2953 Analytics is skeptical that the Peugeot alliance — or even further production cuts — will solve Opel’s problems. “The more serious problem,” he says, is the maker’s weak image among European buyers, “and only product can solve that.”