So let’s say you walk into a Chevy dealer for a test drive, only to be taken to a deserted warehouse and asked, “So you think you’re ready to drive a Chevy?”. You’re then treated to multiple screenings, including inversion therapy, aerodynamic, and an enjoyment aptitude test (our favorite). After all that, you’d be cleared to drive a Corvette. Worth it? Totally.
The ad, part of Chevy’s Route 66 contest, is made by Ken Wales and Jason Lansing from the U.S. of A.
The GM Authority Take
Well played, gentlemen. Well played indeed. But could we at least take one of the “ticklers” with us?