We already know that General Motors head of global product development Mary Barra is “a car guy”. But what’s perhaps even more important is her goal for 2012, which involves instilling a greater amount of discipline in The General and the various processes that result in bringing vehicles to market. Specifically, Barra would like GM to become more disciplined in four key areas, including:
- Vehicle development — which would increase efficiency, improve speed to market, and raise quality
- Product schedules – which would lower incentives while increasing resale and residual values
- Manufacturing — which would improve quality
- Brand Promises — which would improve customer satisfaction
Overall, Barra has set out to achieve segment-leading quality and states that “everything starts and ends with great products” — a statement we wholeheartedly agree with ourselves.
The video below touches upon a few other areas of interest — such as how releasing the new Chevy Malibu six months ahead of schedule represents an opportunity for The General.