Shaq may have retired from the game, but not from being big. So it can only be a good thing that “only one car gives [him] full-size luxury and 36 miles per gallon.” And that’s nice, because Shaq’s shoes are bigger than most hybrids (here comes the punchline) — “and more stylish, too.”
The ad wraps up with, “If you don’t know the luxurious yet fuel efficient LaCrosse, you don’t know Buick” — and then goes on to promote the recently-announced Buick Experience program, which provides two years of premium service for free.
The GM Authority Take
Finally, a Buick ad that has some bight to it. We love it, as well as the comical interlude about the style of Shaq’s shoes… and he delivers it so eloquently, with such (as the kids would say) swagger. Good going, Buick… and good gong, Shaq.