Trying to explain eAssist to friends can be tedious, if not frustrating. Most people simply don’t care about trivial matters. They just want to know that their vehicle is good on gas. So it comes as no surprise to as in this ad that when the driver of the first-ever Chevrolet Malibu Eco tried explaining how his car achieves 37 miles per gallon on the highway, they only wanted to turn the music back up. If only more people cared.