When the little Chevrolet Spark launches in the U.S. Market starting July of this year, it will enter a territory few would have thought the Bow Tie brand would enter in the region. First off, the little car — which is 14.3 inches shorter than the Fiat 500 — will be the smallest vehicle in the Chevy lineup, and will be imported from Korea. When it arrives, buyers will find under 100 horsepower, 82.5 to be exact, under the small 1.2L 4-cylinder under the little hood, flanked by two enormous headlamps. The interior will come standard with Chevy MyLink and a 7-inch touchscreen, where it’s otherwise pretty basic.
The whole point of the Spark is to offer American buyers an expressive, and affordable means of urban transportation. And while it hasn’t been priced yet, expect it to carry a base price closer to $10,000, undercutting the Sonic’s base price of just under $14,000. We also await just how much efficiency we will get from the 82.5-horse engine and its estimated curb weight of around 2,300 pounds, along with the estimated range of the upcoming all-electric model. However, challenges await.
It remains to be seen how well the little car will do on America’s speedy interstate highways — as it more or less belongs in the concrete jungle and not the open road. And as is the general challenge of selling miniature cars here in America: Chevy is going to have to find a way to get urban consumers into something that small, and then convince them that it’s better than simply taking the bus.