Cadillac’s Green Hell commercial previewing the all-new ATS compact sport luxury sedan was the “most-viewed single advertising spot in U.S. television history”, according to Kantar Media’s Super Bowl audience study.
The spot, which was telecast at 9:37 PM EST during the game’s “two-minute warning” official timeout, reached an audience rating of 43.5 — the highest among all ad spots shown during the TV program, which reached 111.3 million viewers. Additionally, Kantar’s study showed that commercials broadcast during the Super Bowl’s fourth quarter “had higher viewership than those appearing earlier.”
The spot breaks the previous record for the largest audience watching a single commercial, which was held by a spot for the Chevy Camaro during Super Bowl XLV in 2011.
For those living under a rock, Caddy’s (stunning) Green Hell ad features the 2013 ATS making its way around the world-famous Nürburgring racetrack in Germany. It also directly calls out the BMW 3 Series.
The GM Authority Take
The commercial itself was not the most-watched ad of all time. Instead, it was the spot — the pot in time that the ad actually aired — that was most popular. Even so, we congratulate General Motors, Cadillac, and its advertising partners on a spot well-chosen and on an ad well-made. For the sake of recreation and good time, here is the 30-second ad… since we just can’t get enough of it: