Most OnStar subscribers have the luxury of enjoying the service and its features from within their GM vehicles. But OnStar has a solution for those who aren’t as fortunate to to drive a GM product. It’s an aftermarket mirror called the FMV that (usually) retails for $299 and offers most of the features of a traditional OnStar setup, except for some advanced functionality. So how is FMV doing now that it’s been on the market for a full six months?
As of January 2012, OnStar has sold more than 20,000 FMV mirrors to customers. Interestingly, over 30 percent of buyers have married the OnStar FMV to their Toyota or Ford vehicle. A brief calculation exhibits that at 20,000 units sold and a price of $299 per mirror (our estimate), OnStar has earned nearly $6 million in revenue on the product. But it’s not stopping there.
GM’s telematics arm is in the process of expanding the FMV’s distributions channels, increasing consumer exposure and access to the product. Combine that with OnStar’s considerable social media marketing prowess, newfound success in China, as well as the expansion into the European market, and things seem to be going really well at the Blue Star. If only those select few whose GM vehicles are not compatible with OnStar’s RemoteLink mobile app could be made happy…