OnStar has ended the pilot period of its FamilyLink service. In an email to FamilyLink pilot participants, the telematics firm wrote:
The Family Link pilot is ending. No action is needed on your part. As previously communicated, your vehicle will be automatically unenrolled.
In an email reply to GM Authority, OnStar spokesperson Cheryl McCaron wrote that the “next steps and a decision about launching the service is under consideration.”
For the uninitiated, the FamilyLink pilot program offered subscribers the ability to locate their vehicle on an online map as well as set up scheduled email or text message notifications that provide the vehicle’s location at a predefined time during the day. Originally, the invitation-only program to gauge consumer interest was available to approximately 10,000 active OnStar subscribers through the middle of September 2011, but was extended until the end of 2011.
The GM Authority Take
Our guess is that OnStar is still in the process of deciding how much to charge for FamilyLink, if it’s planning on charging anything at all. According to GM Authority sources, executives were looking at an amount between $3.99 and $8.99 per month on top of the vehicle’s primary OnStar subscription.
We think the service is especially useful for parents to keep tabs on the the location of their teenage drivers (so that they don’t end up at a meth lab in the middle of the night… hey, it happens) or to track the location of vehicles of family members during a snow storm.