We’ve just received word that Cobalt, General Motors’ contractor/partner in creating and maintaining websites for The General’s dealerships, has announced various improvements to its offerings. GM dealers running a Cobalt-built and managed website now have an improved way for website visitors to schedule service appointments.
Specifically, the improvements include:
- Shorter form to request service appointment
- New pop-up calendar feature
- Ability to request appointment up to six months in advance
- Ability for customers to indicate whether it’s their first appointment at the dealership
The changes may seem rather negligible to petrolsexuals, but one needs to consider the experience of a potential customer visiting the website of a Chevy, Buick, GMC, or Cadillac dealership to schedule an appointment. If this experience is simple, easy, and friction-free, then it will lead to more service appointment for the dealer and — perhaps more importantly — makes the overall involvement with the store that much better for the customer… assuming that the actual service itself is satisfactory (and the owner of a CTS-V Coupe doesn’t see filthy fingerprints all over his Light Titanium leather).
Want to experience the new-and-improved page for yourself but don’t know if your dealership is running a Cobalt site? Well, the best way to tell if the site is Cobalt-built is to see if the overall design follows that of the main website of the GM brand in question. Here’s a good example. Head on over to the Service & Parts tab and then click Schedule Service.
Hat tip to Carl!