It’s not at all a secret that General Motors has historically held a low market share in California, where Toyota and Honda usually occupy top sales positions. But The General managed to increase its market share by 1.8 percent in Cali, tying with Ford for second place in the Golden State for 2011.
GM and Ford each took 12.6 percent market share, lagging far behind Toyota’s 19.2 percent. Conversely, Toyota and Honda each experienced a 4.5 percent loss in market share, with Honda taking 12.1 percent of the pie.
For the year, new vehicles registrations climbed 9.9 percent in California, which is the largest market for automobiles in the United States.
The GM Authority Take
While most would attribute the 4.5 percent drop experienced by Toyota and Honda to the natural disasters in Japan, we would like to note that GM is producing the best products in its history and — we would argue — on the market. So perhaps it’s the combination of decreased production in Japan and the vastly improved products from General Motors that contributed to the changing of hands of the silver medal. Now, how about overtaking Toyota?