The Chevy Volt has become the epitome of a whipping boy in this year’s U.S. Presidential election. So the Bow Tie brand took it upon itself to set the record straight about its plug-in electric vehicle.
The ad mentions facts such as the various awards won by the Volt — including 2011 North American car of the year, 2011 Ward’s 10 best engines, 2011 Automobile Magazine Automobile Car of the Year, 2011 Green Car Journal Green Car of the Year — as well as the fact that the Volt’s battery has been tested for more than 395,000 hours. Additionally, the commercial presents the fact that the Volt received the highest overall vehicle score for safety possible in the industry.
The GM Authority Take
Hard to argue with the facts? Absolutely. Unless you’re so vacuous to want to stick a gun rack on your Volt, that is.