Cadillac’s latest video segment starring the ATS focuses on the compact sedan’s lightweight chassis that results in excellent handling and control:
In case you can’t see the video, here is the narration:
Germany’s Green Hell is like an automotive roller coaster — with its hairpin corners to long straights to s-curves and major elevation changes — an agile ride is absolutely essential; and nothing contributes more to a car’s agility than being lightweight. That’s why when Cadillac engineers created the ATS’ unique chassis, they evaluated every component down to the ground to reduce weight without sacrificing strength, durability, or safety. Cadillac engineers appreciated the ATS’ exceptional agility on every lap of the Green Hell — just like you’ll appreciate it with every turn of the steering wheel on your favorite twisting roads.
The GM Authority Take
What’s great is that these recent shorts starring the ATS translate petrolsexual speak into real-world benefits: lightweight chassis = you’ll appreciate every turn; turbocharged engine = agile response to the gas pedal.
But we find it ironic that the narrator mentions “Cadillac engineers” as if they exist. They don’t, but GM engineers do. Nevertheless, Keep ’em coming, Caddy.