Remember when Bob Lutz used to drop word bombs in the middle of public and private interviews, and then the GM PR team rushed in to direct the situation? Well, it was never accidental on Lutz’s part. In the movie Revenge of the Electric Car, Mr. Lutz explains:
“I think they [GM PR] were worried I would say the wrong thing, you know, because generally, our communications strategy is in the direction of risk of widths — in other words, a TV interview where nobody says the wrong thing and you get off relatively unscathed is considered a success. The problem is you haven’t used the opportunity to convey any positive information. So i’m not a proponent of the risk-free communications approach.”
So there you have it — the reason for Maximum Bob’s oft-unexpected announcements and unanticipated references about such things as future products is simple: a non-negative message is the equivalent of no message at all, and an opportunity squandered to promote the organization in a good light in front of a crowd. Now that’s reasoning we can get behind… can you?