If the looks, fit and finish, and capabilities of the Chevrolet Silverado and GMC Sierra were as different as their respective marketing campaigns, nobody would joke about how they are really just the same vehicle behind the sheetmetal. But with the next generation pickups on the way, the lucrative vehicles are expected to vastly differ in their exterior appearance, along with their interior offerings, according to Automotive News.
We need only look at GMC’s upscale Denali line to figure out where Big Red wants to go. And according to Mark Reuss, the Sierra models would have a longer list of standard equipment than the Chevy Silverado. In doing so, the MSRP difference between the Silverado and Sierra will widen, as the next-gen trucks begin to take different market approaches. We may even see different options and equipment packages between the two. Additionally, look for more differentiation between the GMC Yukon line and the Chevy Suburban/Tahoe as well.
For those of you that didn’t know, the Silverado came in second in overall U.S. market sales last year, just behind the Ford F-Series. Therefore, a successful formula for the two trucks to co-exist more effectively is key if GM is to enjoy a profitable future.