Like the TRU 140S Concept, the CODE 130R is aimed at the Millenial market — of which there are 80 million in America alone. What’s more, Millenials represent 40 percent of today’s potential car-buying public and have a combined $1 trillion in purchasing power. So if you don’t think the 130R (or something like it) is headed for production, we’d recommend shutting off Jersey Shore, taking out a blank sheet of paper, a pencil (with an eraser), and writing the aforementioned figures out for clarification. But that’s not what we’re here to discuss. What we’re here for are the three primary ways in which the 130R could come to market:
1. Sub-Camaro Sports Car
The first, and most obvious way in which the 130R could come to market, is by becoming a new model — complete with its own nameplate. The vehicle would have a starting price in the low $20,000s, putting it directly in competition with the Toyota GT86 (Scion FR-S). In effect, it would be small, agile, and nimble. And it would most likely be powered by a range of four-cylinder engines; the concept features electric boost, but that may not necessarily make it into the production model.
Such a vehicle would appeal to potential sports car buyers who don’t want the brawn of the Chevy Camaro but who still desire proper, balanced performance. We’d wager that this kind of vehicle will be a huge success in Europe.
Now, what about GM’s trademark for the word Strobe?
2. Camaro Replacement
The fifth-generation Camaro is selling like hotcakes — and that’s only after one full summer of Convertible availability. The 130R may not be capable of cradling an LS3 V8 or a supercharged 6.2 liter LSA good for nearly 600 mind-blowing horses… but if the 130R is a blast to drive and sells just as well, does it even matter?
However, we don’t see the Camaro going away any time in the next decade or two. Especially given its red-hot status and cult-like following.
3. Next-Gen Camaro Design Cues
The third possibility: the 130R could inspire the design of the sixth-generation Camaro. The concept features several retro cues but goes about it in a modern sort of way. Perhaps the next-gen Camaro will take a thing or two from the 130…
4. Corvette Sub-Brand
Have you noticed those Corvette flags beside the front wheel wells of the 130R? We certainly have… So after years of speculation and rumors, could it be that the Corvette sub-brand is on its way to becoming a reality?
“It almost looks like it could be mid-engined,” said GM Authority Editor-in-chief Manoli Katakis, referring to the 130R.
We aks: wouldn’t the 130R be the perfect vehicle to extend the iconic brand downmarket?
At the end of the day, these four scenarios are all simple to imagine and quite straightforward. And GM’s decision on whether to build the 130R or not hinge on the feedback it gets during the next few months. Even so, we feel that even these basic possibilities should be outlined for the sake of clarity… and — you know — a real-world frame of mind, since some of us get quite giddy over seeing and learning about these beautiful machines. We’re sure you’re familiar with the feeling.