This morning at the 2012 North American International Auto Show, Buick held a press conference for the 2013 Buick Encore, and we managed to capture every second of it. The video itself is a little quiet (we’ll fix that, don’t worry), but it is Buick’s press conference in its entirety, which finally reveals a Cocoa Silver-hued Encore. The contemporary color suits the contemporary design of the little crossover, but it looks even better in the white diamond model standing off stage. In addition to the two colors presented on the showroom floor, Buick plans on offering nine different colors upon its launch.
Without a doubt, the new Encore is small, but still manages to carry a presence. It’s overall size doesn’t give the design a lot of room to travel, but somehow it all seems to work. The snout of the Encore is attractively stubby, fitting in only a 1.4L turbocharged Ecotec engine — with “no plans” for something like a 2.0L turbocharged variant down the road, though we know better than to just assume the 140 horse/148 pound-foot turbo 1.4L will be the only engine offering in the 3,190-pound crossover.
Buick would like us to believe that the new Encore rivals the BMW X1 and Audi Q3 — which are currently unavailable in the U.S. market, but can be found in Europe, where the Opel Mokka will compete in the segment. However, these German models are supposedly coming to U.S. shores, just after the Buick. Yes, the Buick Encore will be the first vehicle of its kind in the U.S. market.
The new addition to the Buick lineup does come with a few surprises, such as all-wheel-drive availability, and loads of cargo space — good enough to fill the trunk with a week-and-half’s-worth of groceries for the five occupants that can fit inside. However, it’s a bummer that leather is optional, and leatherette seats with cloth inserts will be standard upon the vehicle’s launch. Speaking of which, pricing has yet to be announced, but we’re expecting it to be somewhere in the low $20,000’s. Expect the new Encore to come to market exactly one year from now, in the first quarter of 2013.
Video Credit: Steven Pham