General Motors has filed for a trademark on the word Envision. The standard character mark has an original filing date of December 8, 2011.
GM Authority sources have informed us that Buick is planning a compact-sized crossover to slot between the freshly-debuted (subcompact) Encore and (full-sized) Enclave for sale in approximately two years. The vehicle is expected to be a Buick variant of the next-generation Opel Antara crossover and ride on
the short version of the Theta platform that underpins the Chevy Equinox and GMC Terrain a new architecture developed for compact crossovers; the current-generation Antara was available in North America as the Saturn Vue and is currently sold to fleets as the Chevrolet Captiva.
For the uninitiated, Buick showed off the Envision concept in Shanghai in April of 2011.
The GM Authority Take
At this point, it seems very obvious that Buick’s upcoming
Theta-based compact crossover in question will wear the Envision nameplate — a fine name that continues Buick’s practice of giving its crossover nameplates the “En” prefix. Look for a GM Authority Opinion Desk article shortly with our analysis of Buick’s crossover strategy.