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Chevrolet Has Purchased Seven Super Bowl Ad Spots

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  • by Manoli Katakis
  • — Jan 30, 2012
Chevy Game Time App

Aside from “The Happy Grad” Chevy Camaro ad, expect the Bowtie to be a huge player in this year’s Super Bowl. It might even sub in for New England Patriots tight end Rob Gronkowski, as he is busy nursing a high ankle sprain. But what we do know for sure, is that there are seven ad spots bought up in Chevy’s name.

The ad action will begin during the pregame, as Chevy plans to air two spots before the game, three in the first half, and another two post-game. Two of the three in-game advertisements will be 60-second spots that profile the Silverado and Sonic, the latter of which you can watch here right now. And being that mobile apps are the in these days, there’s also a Chevy Game Time app, which will give out prizes — including 20 Chevys — to participants. You can watch the video on the app just below.

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— Manoli Katakis

Manny is the lead GM Authority writer and provides on-site coverage of GM events as well as road tests of GM's new products.

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