Here’s at least one of the ads to be aired by General Motors during the upcoming Super Bowl game. The clip starts with some beautiful Nürburgring scenery… and then shows a camouflaged ATS, which switches to an un-camoe’d version, running the track. The narration goes something like this:
“They call it the green hell — a brutal stretch of asphalt on the German countryside designed to push the limits of car and driver. It’s where we developed the all-new Cadillac ATS, built from the ground up to take on the BMW 3-Series. So if anyone tells you that Cadillac can’t beat the world’s best, just tell them to go to green hell… and see for themselves.”
The GM Authority Take
This. Is. Awesome.
Bold, clear, and concise. The New Standard Of The World doesn’t allow for any leeway or mediocrity. And this is the way a Caddy ad should be.
PS: did you notice the Opel billboards in the background?