Exactly a month ago, we discovered that the new MyLink infotainment system was not shipping in 2012 model year Chevrolet vehicles, even though several marketing materials directly from Chevrolet, such as its own website, press releases, and vehicle catalogs, stated a Fall 2012 availability in the Equinox and Volt.
The aforementioned materials stated that the MyLink units would be standard equipment on the 2LT and LTZ trim levels of the Equinox while being part of the Driver Convenience Package on the 1LT. According to a recently-released email from GM, however, this information is no longer accurate. Instead, MyLink will be available in the Spring of 2012.
Moreover, the email (available below) states that MyLink will be optional on the 2LT and LTZ trim levels of the Equinox, rather than being standard equipment.
Chevy will replace vehicle catalogs to reflect the updated information and is asking dealers to “counsel” customers about the availability of MyLink on 2012 Equinoxes. Additionally, Chevy’s update makes it clear that Equinoxes equipped with the Color Touch Radio that has been shipping so far in 2011 cannot be retrofitted with MyLink at a later date.
Here’s the update in its entirety:
The purpose of this message is to notify you of a recent change in the planned availability of Chevrolet MyLink on the 2012 Chevrolet Equinox. The catalog shipped to you last Fall indicates that the Chevrolet MyLink Touch Radio will be standard beginning in the Spring of 2012 on the 2LT and LTZ trim levels and included in the Driver Convenience Package on the 1LT. This is no longer accurate. When the MyLink radio is available on the 2012 Equinox, currently scheduled for Spring 2012, MyLink will be an optional feature only on the 2LT and LTZ trims.
As a result of this change, the information in the 2012 Equinox catalog regarding MyLink availability is no longer accurate. The 2012 Chevrolet Equinox catalog will be reprinted to provide up-to-date information. The new catalogs will be sent to you toward the end of January and more details will follow on replacement of the catalogs at that time.
We need your assistance as follows:
Be sure you counsel with all 2012 Equinox customers concerning the availability of Chevrolet MyLink. In this regard, please note that Chevrolet MyLink is not available with Navigation for the 2012 model year. Also, vehicles originally equipped with the Color Touch Radio (standard on LT and LTZ) without Chevrolet MyLink cannot be retrofitted later with MyLink.
The GM Authority Take
Clarity and transparency — that’s all we could ask for; and that’s exactly what Chevy delivered with this update, albeit several months too late, since more than a few Equinox buyers were mislead by Chevy’s inaccurate marketing of the system (as can be seen in the comments of this post).
Chevy also updated its website to reflect the revised MyLink availability. The Technology section of the Equinox landing page, for instance, now reads:
Planned for Spring 2012 on 2LT and LTZ, stay connected while on the go with the all-new, Chevrolet MyLink.
We have to wonder, thought, what — if anything — Chevrolet will do about the customers who purchased their Equinoxes fully expecting MyLink to be included or obtainable sometime in the future via a software update.
And what about MyLink becoming an option, rather than standard equipment? We’re fine by that, as long as the non-MyLink touch system shipping in Equinoxes today remains the standard head unit. Think of it as Ford offering MyFord and MyFord Touch on its vehicles, the former having a less-functional (and smaller) display, while the latter being bigger and containing more features.
Hat tip to Michael.