Buick’s Moment of Truth website, also known as a campaign to appeal to younger buyers, is now compatible with tablet devices. We tried it on the official GM Authority iPad (yes, such a device exists) and were pleased with the overall experience. The only downside is that the site is a bit sluggish and is pretty much useless on smartphones.
For the uninitiated, Moment of Truth aggregates photos, videos, articles, and conversations related to the Buick brand from around the world. Users can post their thoughts, browse content from experts, fans, owners, or Buick itself as well as comment on it. The campaign is also accessible via Buick’s Facebook page.
So if you have a friend, acquaintance, or family member who may be considering a luxury vehicle but thinks that there is a certain age requirement to drive the brand’s vehicles, it may be useful to show them the Moment of Truth site.