What’s the difference between a Lexus ES350 and the Buick LaCrosse? Only one of them offers a way to lock/unlock the vehicle, activate the horn/lights, and remote start thanks to the OnStar RemoteLink smartphone app for iOS and Android devices.
The GM Authority Take
As we’ve mentioned before, that’s what you call a competitive advantage. The kicker? “I guess I’ll just call my people and get this taken care of”, courtesy of the Lexus driver. Precious.
Now, does anyone find the Buick driver to be more “likable” in this commercial? Sound off in the comments.