Since 1990, BernsteinResearch in London has been keeping track of which cars are considered to be the most profitable around the world. What they found shouldn’t surprise many people. Long story short, it reassured everyone that body-on-frame vehicles such as full-sized trucks are still much cheaper to build than their unibody counterparts.
For those keeping score at home, the Ford F-150 topped everything on the list of 12, followed by full sized trucks made by General Motors (Chevy Silverado, GMC Sierra), and Chrysler’s Ram trucks. Go further down the list and you will find a good deal of German luxury vehicles such as the BMW 3 and 5 Series, the Mercedes-Benz E and S Class, and Japanese mid-sized sedans like the Toyota Camry and Honda Accord.
Just imagine if GM decided to sacrifice its wide profit margins on its trucks in favor of more appealing content. Maybe that will happen with the next generation of GM trucks…
Source: Automotive News