It’s easy to see why the Chevrolet Colorado never really caught on. Compared to the Silverado, it’s too close in price while its capabilities are far exceeded by its full-sized stablemate. The difference in operational costs hasn’t been significant enough to attract enough full-sized truck buyers, either. However, that could change with the next generation model set to launch in America by 2013.
From what GM North American President Mark Reuss is saying, owners could have the capabilities that are around “85, 90 percent of what a big pickup will do,” while featuring much more appealing operating costs. Reiterating, Reuss touts that the new Colorado is a “very, very nice mid-sized pickup that is really cheap to run.” And honestly, how many people really need full sized trucks in the first place?
As far as a GMC model goes, the potential truck will have a “different approach than a Chevrolet.”
Source: Automotive News