GM’s ad campaign for its college student discount has been hounded by cyclists who poorly received a college newspaper advertisement. The ad in question features some guy on a bike making a “don’t-look-at-me” gesture to a woman passing him by in a fresh set of wheels. On the bottom left corner it reads: “Stop pedaling… start driving.”
Regardless how you feel about cyclists, their bright spandex and their misplaced sense of owning the road, it’s easy to see where the outcry stems from. Therefore, GM has pulled the controversial ad in response to the allegation, and has been sending out apologies all day from its Twitter page.