It’s no secret that, for whatever reason, General Motors has always struggled to find a solid audience in Japan. It could be that the market remains fiercely loyal to its three main domestic automakers: Toyota, Honda and Nissan, or that The General’s products were simply sub-par. It could be a mix of both. Regardless, the company is doing what it hasn’t done in over a decade by launching the Chevrolet Sonic in the home of Sonic The Hedgehog. (Segaaaaa!)
According to Automotive News, the Sonic (Aveo?) will be sent to Japan from South Korea and will command an asking price 1.89 million yen ($24,550), which hopes to undercut competitors selling for 2 million yen. The launch of the Sonic will commence November 12, and the Japanese market will only see fully loaded models, or what we would know as the LTZ trim level. Considering how well-received the Sonic has been here in its homeland, GM has a great shot at finally carving into the segment.
Source: Automotive News